GemCap branding
About the Project
Gemcap is a company that provides financing to mid-size businesses using the client's inventory as collateral. They emphasized that they were a company that valued creativity in financing, and that they did not want their web site to look like the one that a conservative financial company or a bank would use. Instead they wanted to appear playful and irreverent, while at the same communicating their core strengths.

I came up with a bunch of concepts for the visual style but also wrote all the slightly zen-like headlines for each screen in the opening slideshow. The idea was that they could finance just about anything, from raw produce, through machinery to oil paint. I used a great programming shop to put the Drupal-based web site together, and the client loved the final result.
Branding, Graphic Design